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We usually see the glamour and the glitz, sometimes simply casually treat them as common objects, but rarely consider a larger perspective on artisan products and its industry: the generation gap and how this affects the quality, price and availability of certain products.

I’m cropping a few excerpts from an older article analyzing the artisan market. I feel it sadly still fits the case.

  • “Finding artisans and motivating the young generation for this type of work is a problem.
  • The idea of doing a great day’s work, producing something really beautiful … it’s contrary to contemporary culture, the whole idea of instant fame and money without any effort”.  
  • “Big player Swatch Group insisted on the importance of keeping qualified staff during the crisis and is looking to hire 1,000-1,500 people this year to boost production capacity.”
  • “Rival Richemont, owner of the Cartier brand, said it would add 800 jobs in production this year. “We accept that we will have to train people up for the jobs that we have. We expect that many of the people to be recruited may be new to the watch industry,” spokesman Alan Grieve said.”
  • “Young people seem to turn their backs on these professions. If they disappear, however, the whole watchmaking industry will be affected,” said Paul-Andre Hartmann, director of a specialist school in Switzerland’s famous watchmaking center Le Locle.”

Reuters – Luxury groups struggle to find artisans )